Red Centre Marketing Boost Grant

Overview

This grant opportunity was announced as part of the Targeted Regional Tourism Support Package, investing in Australia’s visitor economy in landmark regional destinations, to support and drive both international and domestic visitation into two of Australia’s iconic tourism destinations; the Great Barrier Reef and the Red Centre. The package supports the delivery of the Governments national visitor economy strategy, THRIVE 2030.  The package aligns to the policy priorities of enhancing visitor infrastructure and building markets and attracting visitors. Program Objective The objective of the Red Centre Marketing Grant is to provide up to $5 million to Tourism Central Australia (TCA) for a targeted awareness and conversion marketing campaign to drive domestic and international visitation to the Red Centre over two years. Program Outcomes The intended outcomes of the program are:  - increased destination awareness of the Red Centre to domestic and international markets - enhanced positive brand and destination recognition for the Red Centre  - increase domestic visitor day trips, nights and spend and international visitor nights and spend by 31 December 2027.  - increase the dispersal of domestic and international visitors through the region. Austrade will administer the Red Centre Marketing Boost for two financial years commencing in 2025-26 and ending in 2026-27.