Tropical North Queensland International Tourism Recovery Program

Overview

The Australian Government has committed $15 million in grant funding to Tourism Tropical North Queensland (TTNQ) to drive growth in international visitation to the Tropical North Queensland (TNQ) region, including visitation to The Great Barrier Reef (GBR) This Program aligns with Austrade’s work on building markets, attracting visitors and growing unique and high-quality products, including Aboriginal and Torres Strait Island experiences through priorities under The Reimagining the Visitor Economy (THRIVE) 2030 strategy. The $15 million provided for this Program will drive targeted international visitation, re-attract traditional markets, build new and diversified international markets and attract visitors through innovative marketing approaches and growth in regional tourism in alignment with Priority 6 and 7 of THRIVE. The objective of the grant is to: increase international visitors to the TNQ region and the GBR, including attracting visitors from new and diversified international markets and generating increased overnight visitor expenditure  support the tourism and travel sectors in the TNQ region to recover from the reduction in international visitation due to the COVID-19 pandemic, and  encourage the dispersal of international visitors to other areas of Australia, including regional Australia.