Public Health and Chronic Disease Program - National Breastfeeding Helpline

Overview

The purpose of this grant opportunity is to continue support for the National Breastfeeding Helpline and associated education opportunities.  The objectives of the grant opportunity are to: • increase the community’s awareness, knowledge and understanding of the importance of breastfeeding to future health outcomes, and the role of families, communities and breastfeeding-friendly environments; • encourage exclusive breastfeeding for the first six months and continued breastfeeding for up to two years and beyond to improve population health outcomes; • provide evidence-based education, information and support to breastfeeding mothers and their partners, and families through a National Breastfeeding Helpline and other innovative approaches that make use of available and emerging technologies, including expansion of the web-based online chat, 7 days a week; • provide evidence-based education and training for health professionals and volunteer breastfeeding counsellors (including annual Health Professional Seminars); • improve the reach of the National Breastfeeding Helpline to targeted populations that experience health inequalities or social disadvantage by delivering evidence-based, culturally sensitive breastfeeding education and support; and • collect adequate data to determine caller demographics (specifically callers from priority populations) and trends in calls over time of day. To view the grant opportunity documents, please select the red "Grant Opportunity Documents" button on the left-hand side.