Australian Made Export Initiative

Overview

The Australian Made Export Initiative will run over three years from 2025-26 to 2027-28. The purpose of the grant is to promote and protect the Australian Made, Australian Grown (AMAG) logo in Australia’s key export markets. This includes undertaking work related to registering the trademark in new markets. The objectives of the program are to: increase the profile and awareness of the AMAG logo in key export markets protect and strengthen the legal position of the AMAG logo in key export markets facilitate export education and provide new channels to market provide opportunities for logo users to gain brand exposure engage with logo users and non-logo users to increase prominence of AMAG logo on products and marketing in overseas markets. The intended outcomes of the program include but are not limited to the following: increased visibility of the AMAG logo and Australian products in key export markets resulting in: overseas consumers and business are better able to identify genuine Australian products  expanded use of the AMAG logo by exporters and industry groups increased demand for Australian products with overseas consumers, retailers and stakeholders increased number of licensees with export capabilities and readiness and strengthened networks in key export markets strengthened legal position and reputation of AMAG logo and Australian products through the facilitation and enforcement of AMAG trademarks in export markets.